创业策划书“流金岁月”专卖店组织单位：湖南工程职业技术学院管理工程系策划团队：市场开发与营销41082班指导老师：罗碧华赵胤淳胡张勇邢增东创业设计日期：2010.4.1～2010.4.20参赛人员及联系方式：谢高价15116242346邹永华15973127307肖婉贞158740715432流年虽逝，金典传世；岁久情浓，月长渐红。“流金岁月”专卖店王建勇15116232794秦伟民15074852107姜南15116422364陈林15575126007目录第一部分项目摘要.................................................................4一、基本概况..........................................................................................................................51．行业归类....................................................................................................................52．行政主管....................................................................................................................53．目标市场....................................................................................................................54．服务项目....................................................................................................................5二、设备设施..................................................................................................................6三、项目名称含义及文化理念...............................................................................................63.1项目名称内涵：................................................................................................................63.2文化理念：........................................................................................................................7四、团队概述..........................................................................................................................7第二部分市场分析.................................................................7一、宏观分析..........................................................................................................................81.1饰品前景分析.............................................................................................................81.2进驻饰品行业的可行性分析.....................................................................................9二、微观分析..........................................................................................................................92.1市场需求分析............................................................................................................92.2竞争对手分析..........................................................................................................102.3目标市场定位分析...................................................................................................112.4SWOT分析..............................................................................................................113流年虽逝，金典传世；岁久情浓，月长渐红。“流金岁月”专卖店2.4.1优势分析........................................................................................................................112.4.2劣势分析........................................................................................................................122.4.3机遇分析........................................................................................................................132.4.4威胁分析...................................
