营销策划书----“淘爱♂洛丽塔花式田园”一站式网络店铺制作人：淘爱♂创业组参赛店铺：淘爱♂洛丽塔花式田园指导教师：贾晓丹参赛单位：辽宁机电职业技术学院目录引言..........................................................................1一、执行概要..................................................................21.1公司..................................................................21.2市场..................................................................21.3投资方式..............................................................31.4组织与人力资源........................................................3二、项目背景..................................................................42.1行业背景..............................................................42.2文化背景..............................................................42.3产品概述..............................................................52.4创建洛丽塔故事情节一站式网上店铺特点..................................72.5发展前景..............................................................7三、市场机会..................................................................83.1市场特征..............................................................83．2市场细分.............................................................93.3销售渠道分析..........................................................93.4竞争分析.............................................................103.5市场容量.............................................................10四、公司战略.................................................................114.1公司概述.............................................................114.2总体战略.............................................................114.3发展战略.............................................................14五、市场营销.................................................................165.1目标市场.............................................................165.2产品.................................................................165.3价格.................................................................175.4销售渠道.............................................................175.5推广策略...........................................................一八六、管理体系.................................................................216.1公司性质.............................................................216.2组织形式.............................................................216.3部门职责.............................................................216.4创新机制.............................................................22七、经费预算.................................................................23参考文献.....................................................................24引言本次活动是参加“互联2008·领跑职场”全国网络营销大赛的网络店铺，本网店主要通过故事情节创造人物，打造爱的空间，为消费者提供一个一站式的网络消费天堂。主要经营各式精美饰品、化妆品、图书、个人护理品以及家居用品，所有商品均由国内知名购物网站“卓越亚马逊”统一提供，物美价廉，保证质量，统一售后服务，活动期间全场免快递费。本次活动目的是提高学生创业能力，意在比赛，不再赢利。本网店注重文化，强调个性，重视细节，创造奇迹，追求卓越。炎炎夏日，无需在东逛西走，只要您来到“淘爱♂洛丽塔花式田园”，在这里您会发现奇迹。淘爱♂洛丽塔花式田园，我的生命之...
