第1页共66页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共66页挑战杯大学生创业大赛计划书国赛标准模板第四届“挑战杯”河南科技大学大学生创业计划竞赛参赛作品河南凯瑞高压电器有限公司创业计划书参赛单位：河南科技大学材料学院技术指导：张彦敏指导老师：张彦敏第2页共66页第1页共66页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共66页目录一、执行总结......................................................................................41.1公司简介.........................................................................................41.2项目背景.........................................................................................41.3市场.................................................................................................41.4投资与财务.....................................................................................51.5组织与人力资源.............................................................................6二、公司简介.......................................................................................72.1公司概况.........................................................................................72.2企业文化.........................................................................................72.3公司股本规模结构.........................................................................82.4SWOT分析.....................................................................................82.5公司发展战略.................................................................................9三、管理体系第3页共66页第2页共66页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共66页3.1公司性质3.2组织形式3.3优秀的团队3.4激励机制3.5生产管理2.6公司管理层...................................................................................10四项目背景.......................................................................................134.1产业背景.......................................................................................134.2产品概述.......................................................................................144.3产品优势及前景：......................................................................204.4研发团队五、市场机会.....................................................................................21第4页共66页第3页共66页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第4页共66页5.1政策背景.......................................................................................215.2市场特征.......................................................................................225.3竞争分析.......................................................................................235.4消费者分析...................................................................................245.5市场需求分析...............................................................................24六、市场策略.....................................................................................256.1目标市场.......................................................................................256.2产品...............................................................................................266.3价格...............................................................................................276.4销售渠道............
