資管研討期末報告─創業說明書VoiMag指導教授：苑守慈教授學生：林獻堂劉智凱葉明哲陳凌凡創業計劃說明書目次壹、背景說明................................................................................................................4一、公司介紹....................................................................................................4二、團隊基本背景資料....................................................................................5貳、事業願景................................................................................................................6一、緣起............................................................................................................6二、視訊會議....................................................................................................6三、聲音領域中的領先者................................................................................6參、產品概念與核心技術............................................................................................7一、核心技術概述............................................................................................7二、產品概念與發展........................................................................................7三、技術限制與鴻溝........................................................................................8肆、產業與競爭力分析..............................................................................................10一、市場現況..................................................................................................10二、產業主要特性..........................................................................................12三、主要競爭者與競爭層次..........................................................................12四、SWOT分析..............................................................................................13伍、銷售預測暨行銷策略..........................................................................................15一、產品策略與產品介紹..............................................................................15二、定價策略..................................................................................................18三、通路策略..................................................................................................20四、促銷策略..................................................................................................20五、第一個顧客..............................................................................................20六、製作策略..................................................................................................20陸、財務策略..............................................................................................................22一、資本形成策略..........................................................................................22二、預估損益表..............................................................................................22三、預估資金來源表......................................................................................23柒、組織及人事策略..................................................................................................25一、設計完善的組織圖..................................................................................25...
