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市场营销英语讲义VIP免费

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第1页共42页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第1页共42页Unit1FirstContactWORDCHECK(I)marketingManagerpersoninchargeofthemarketingdepartmentcomputerManagerpersoninchargeofthecomputerdepartmenttobeovertobehereonavisitfromanothercountryhostpersonwhoinvitesorreceivesgueststhesepartsthisarea1.LISTENING(I)Youaregoingtohearanumberofpeopleintroducingthemselves.Someoftheintroductionsinvolvetwopeople,someinvolvethree.Asyoulisten,numbertheseconversationsintheorderyouhearthem.AHello,I’m……Nicetomeetyou,Myname’s…….BHello,letmeintroducemyself.Myname’s…….Pleasedtomeetyou,I’m……..CIdon’tknowanyonehere.You’llhavetointroduceme.Ofcourse.Roger,thisis…….Nicetomeetyou.DHowdoyoudo?Myname’s……Nicetomeetyou.Mine’s…….EIhaven’tmetyourManagingdirectoryet.Oh,I’msorry.DoctorMannheim,thisis……Verynicetomeetyou.FLetmeintroduceyoutwo.Maxine,thisisFrancis.Nicetomeetyou.GCouldyouintroducemetotheMarketingManager?Ofcourse,Philip,Letmeintroduceyouto…….Nicetomeetyou2.READANDLEARNWORDCHECK(II)PlcPublicLimitedCompany.AcompanywhosesharesyoucanbuyontheStockExchangeannualeveryyear,yearlysoftwareprogramsforacomputersystemdevelopmentplanningnewproductsPersonneldepartmentsectionofacompanywhichdealswithstaffwelfare,records,trainingandrecruitment第2页共42页第1页共42页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第2页共42页colleaguefellowworkerinacompanyorprofessionAccountsDepartmentsectionofacompanywhichdealswithmoneypaidorreceivedmarketresearchexaminationofthepossibledemandforaproductbeforeitisputonthemarketPersonalAssistantsecretarywhoprovidesspecialhelptoamanagerordirectorFinancesectionofacompanywhichcontrolsacompany’smoneyProductionDepartmentsectionofacompanywhichdealswiththemakingofthecompany’sproductsfashiondesignerpersonwhoplansnewstylesinclothes1.LISTENING(II)MandersPlcarehavingtheirannualparty.Listentothedialoguesoverheardattheparty.Matchupthepeople’snameswiththeirtypeofwork.Thefirstonehasbeendoneforyou.2.READANDLEARN3.PRESENTATIONWeuseavarietyofprepositionstoindicateworkrelationships.e.g.IworkforManders(theyaremyemployers)IworkatManders(theplace)IworkwithManders(asenseofcollaboration)I’mincomputers(generaltypeofwork)I’monthemarketresearchside(generaltypeofwork)I’mintheSalesDepartment(specificplaceofwork)4.PRACTICEGroupwork1.Introduceyourselftotheothers.2.Introducetheothertwotoeachother.3.Asktobeintroduced.4.Tellyourjobandplaceofwork.NamesTypeofwork1.Peter2.John3.Susan4.Mike5.Sarah6.Mrfields7.Martin8.Jean9.Jean’shusbanda.Productionb.PersonalAssistantc.Softwaredevelopmentd.Marketresearche.Fashiondesignf.Personnelg.Accountsh.Salesi.Finance第3页共42页第2页共42页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第3页共42页Unit2CompanyOrganization-----PresentingtheCompanyWORDCHECK(I)organizationalshowingthewayacompanyisorganizedstructureorganizationManagingDirectorDirectorwhoisinchargeofawholecompanyexecutivesPeoplewhoputdecisionsintoactionpersonnelstafftrainingteachingemployeeshowtodosomethingrationalisationmakingmoreefficientregionpartofacountry/anareatosplittodividematrix(basis)organizedaccordingtotwosetsofcriteria,e.g.geographicalandfunctionalsectionpartofacompanysubsidiarycompanywhichisownedbyaparentcompanyaffiliatecompanywhollyorpartlyownedbyanothercompany1.LISTENING(I)ListentothepresentationaboutRossomonPlc.,completetheorganiz...

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市场营销英语讲义

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