本科生毕业论文题目:太原仟佰家网络营销模式浅析学院:商学院专业:市场营销姓名:李晋茹学号:201315034211指导教师:吴丽芳2015年06月05日摘要互联网是国民经济的支柱产业信息产业的一部分,它和国民经济的另一个支柱产业房地产业相互影响与相互结合,为经济发展开创了广阔的领域,对人民生活产生了深刻的影响。房地产需求的不断增长使得房地产业面临着巨大的机遇与挑战,传统房地产营销将楼盘信息通过报纸、电视、电台等传统媒体向消费者传播,是一种直线的单向传递,存在诸多缺陷。互联网与房地产业的结合,诞生了一种新型的房地产网络营销模式,房地产项目上网,结合楼盘的特点,配合楼盘的销售策划工作,利用网络技术在网上进行互动式营销,突出设计楼盘的卖点,及时介绍工程进展情况,配合现场热卖进行网上动态销售情况介绍、预售情况介绍及按揭情况介绍并提供网上预售、网上咨询等服务。探讨太原仟佰家房地产网络营销特点及优劣势,分析仟佰家房地产网络营销的几种促销手段,整和传统营销和网络营销对房地产网络营销模式研究意义重大。关键词:网络营销;房地产;优势;劣势AbstractTheInternetispartofthepillarindustryinformationindustryofthenationaleconomy.Itinteractswitheachotherinthepillarindustryofthenationaleconomyandcombineswitheachother,creatingabroadfieldforeconomicdevelopmentandhashadaprofoundimpactonpeople'slife.Realestatedemandmakestherealestateindustryisfacingenormousopportunitiesandchallenges,thetraditionalrealestatemarketingwillberealestateinformationthroughnewspapers,television,radioandothertraditionalmediatoconsumers,isastraightlineofone-waytransmission,therearemanydefects.ThecombinationoftheInternetandtherealestateindustry,thebirthofanewtypeofrealestatenetworkmarketingmodel,realestateprojectsonline,combinedwiththecharacteristicsofrealestate,withtherealestatesalesplanningwork,theuseofnetworktechnologyonlineinteractivemarketing,highlightingthedesignofrealestatesellingpoint,Timelyintroductionoftheprogressoftheproject,withthescenehotsalesonlinedynamicsales,pre-salesituationandtheintroductionofmortgageandprovideonlinepre-sale,onlineconsultingandotherservices.ThispaperdiscussesthecharacteristicsandadvantagesanddisadvantagesofTaiyuan'srealestatenetworkmarketing,andanalyzesthemarketingmethodsofQianBai'srealestatenetworkmarketing.Thewholeandtraditionalmarketingandnetworkmarketingareofgreatsignificancetotherealestatenetworkmarketingmodel.Keywords:networkmarketing;realestate;advantages;disadvantages致谢本论文在选题及研究过程中得到指导老师的悉心指导。他帮助我开拓研究思路,精心点拨、热忱鼓励。指导老师一丝不苟的作风,严谨求实的态度,踏踏实实的精神,授我以文,且教我做人。他的言传身教、谆谆教导虽历时三载,却使我终生受益。更让我明白了对待事情应有的执著,在我今后的生涯中,他的教育和帮助必将让我受益终生,在此表示衷心的感谢。目录摘要......................................................2引言......................................................31.房地产营销的研究........................................4房地产营销.............................................4房地产市场特点.........................................4房地产消费者的需求层次.................................5房地产顾客购买行为的特点...............................62.房地产网络营销及仟佰家房地产网络营销简介及特点.........7房地产网络营销.........................................7仟佰家简介.............................................72.3仟佰家房地产网络营销特点...........................73.仟佰家房地产网络营销优势分析...........................8真正做到以消费者为中心....................................