帕佳玛旗舰店市场分析报告2011.12—2012.1江苏恒生电子商务有限公司二O一二年一月第2页共30页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共30页目录一．前言..........................................................................................................................................3二．产品市场概况..........................................................................................................................32.1产品市场容量....................................................................................................................32.2行业分析............................................................................................................................42.2.1主要品牌概况........................................................................................................42.2.2销售量概况............................................................................................................62.2.3行业发展方向........................................................................................................7三．产品分析..................................................................................................................................93.1销售区域............................................................................................................................93.2产品质量及样式..............................................................................................................103.3研发方向..........................................................................................................................113.4流量优化..........................................................................................................................113.5产品价格..........................................................................................................................15四．消费者分析............................................................................................................................194.1消费群体..........................................................................................................................194.2消费需求分析..................................................................................................................204.3消费者购买频率分析......................................................................................................214.4意见反馈..........................................................................................................................21五．购买时间段分析....................................................................................................................22六．行业竞争者分析....................................................................................................................226.1.竞争者企业案例分析（广东美标服饰实业有限公司）.............................................226.1.1基本资料..............................................................................................................226.1.2产品特点..............................................................................................................236.1.3天猫（淘宝商城）：美标深圳专卖店..............................................................246.2.竞争店铺分析..................................
