第1页共20页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共20页安利营销模式第2页共20页第1页共20页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共20页目录中文摘要ABSTRACT第一章安利企业及营销管理总体描述······················································21.1总体描述安利历史·····················································································21.2安利（中国）现状概括···············································································2第二章安利（中国）从97年进入中国市场遇到的挑战及解决办法·················52.1传销与直销的定义·····················································································52.2安利的解决之道························································································6第三章安利（中国）总体营销环境分析···························································73.1中美政治关系···························································································73.2中美经济关系···························································································73.3安利与中美关系·············································································8第四章安利（中国）品牌战略，营销渠道及其优势分析···································84.1安利（中国）品牌战略···············································································84.2营销渠道分析··························································································12第五章安利（中国）的成功的启迪和理性分析·········································155.1安利的利益链条·······················································································155.2安利“黑猫白猫论”·················································································155.3安利的物流渠道对国内企业的借鉴·······························································165.4安利带来的思考·······················································································17第3页共20页第2页共20页编号：时间：2021年x月x日书山有路勤为径...
