分歧冰红茶告白策划书策划小构成员名单：伍梁工程分工、工程担当人、客户及咨询卷撰写、咨询卷剖析及考察讲演撰写、创意策略及创意履行、策划讲演撰写、策划讲演反省：伍梁媒介：要紧经过理解如今分歧冰红茶的市场近况，剖析茶饮料的开展趋势，理解竞争敌手的营销跟告白策略，断定现阶段分歧冰红茶应采纳的营销跟告白策略，使分歧冰红茶在激烈的市场竞争情况中迈向新的终点。目次：一、市场剖析····················································3〔一〕市场开展及近况··············································3〔二〕现有市场竞争情况剖析········································4〔三〕花费者剖析··················································4〔四〕市场开展趋向剖析············································4〔五〕开展情况剖析················································5二、产物剖析······················································5(义务编纂：中国贩卖学习网)“〔一〕分歧冰红茶〞功能特点剖析···································5〔二〕竞争敌手的功能、特点剖析····································6三、贩卖与告白剖析················································7“〔一〕分歧冰红茶〞贩卖与告白近况·································7〔二〕竞争敌手的贩卖与告白策略····································8四、企业营销策略策划··············································9“〔一〕分歧冰红茶〞市场营销目标···································9“〔二〕分歧冰红茶〞市场策略·······································9“五、分歧冰红茶〞告白策略·········································10〔一〕抽象的咨询题点跟上风··········································10〔二〕告白目标····················································10〔三〕告白策划主题：年老无极限····································11(义务编纂：中国贩卖进修网)〔四〕告白创意计划················································12六、媒介策略······················································13〔一〕东西媒体接纳适应············································13〔二〕媒体组合策略················································13〔三〕媒体选择策略················································13〔四〕媒体告白估算················································13七、公关营销策略··················································14〔一〕目标·...
