湘银建宁购物公园销售策划报告之湘银大厦篇第2页共35页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共35页目录第一部分：湘银大厦写字楼定位方案........................................................................4一、株洲在售写字楼概况：....................................................................................4二、株洲在售写字楼具体情况分析........................................................................41、天雅国际服装大厦...........................................................................................42、保利大厦调查报告...........................................................................................6第二部分：项目写字楼基本概况................................................................................8一、写字楼基本参数：............................................................................................8二、写字楼平面分割：............................................................................................8第三部分：写字楼定价原则、依据、销售策略及资金流量预算..........................10一、写字楼的定价原则及依据..............................................................................10二、项目写字楼的定价及策略：..........................................................................101、项目写字楼价格：.........................................................................................102、定价策略：.....................................................................................................11三、写字楼销售策略：..........................................................................................111、低开高走，小幅快跑的定价策略.................................................................112、降低门槛，短期返租策略.............................................................................11四、写字楼资金流量预算：..................................................................................12第四部分：湘银大厦产权式酒店定位方案..............................................................14一、保利大厦写字楼承租情况调查......................................................................14二、湘银大厦的定位——酒店..............................................................................15三、产权式酒店的概述..........................................................................................161、产权式酒店的概念：.....................................................................................162、产权式酒店的类型.........................................................................................163、产权式酒店的客户群体.................................................................................17四、湘银大厦产权式酒店销售情况分析..............................................................171、项目以产权式酒店销售的优势.....................................................................172、销售方式：.....................................................................................................17第3页共35页第2页共35页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共35页3、销售价格：.....................................................................................................184、经营方式及资金流量预测：.........................................................................18第五部分、产权式酒店...
