第1页共131页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共131页目录第1章项目区域市场分析..........................................................................................31.1燕山板块.........................................................................................................................41.2文化东路板块...............................................................................................................101.3高新区板块...................................................................................................................161.4市场研究结论...............................................................................................................231.5本案竞争项目...............................................................................................................27第2章项目自身分析...............................................................................................412.1项目地块情况...............................................................................................................412.2项目区域分析...............................................................................................................432.3项目经济技术指标.......................................................................................................472.4项目S.W.O.T分析........................................................................................................482.5物业优势及劣势分析...................................................................................................502.62.6物业机会及威胁分析..............................................................................................532.7各因素交叉分析...........................................................................................................552.8分析总结.......................................................................................................................57第3章项目市场定位...............................................................................................573.1市场定位.......................................................................................................................573.2项目客群定位...............................................................................................................583.3项目推广定位...............................................................................................................623.4最终形象定位...............................................................................................................65第4章营销推广策略...............................................................................................664.1推广阶段划分...............................................................................................................664.2阶段性推广策略...........................................................................................................674.3媒体策略.......................................................................................................................734.4销售策略.......................................................................................................................784.5定价策略...............................................................................................
