世华公司销售人员绩效考核体系再设计摘要随着市场环境变化速度的加快，企业纷纷寻找有效的制胜之路。房地产业是国家支柱型产业之一，其决策者更应该紧跟形势变化，提高自身的企业经营管理水平，以求在市场竞争中取胜。房地产企业的竞争的成功，已不再简单地依靠单个或者几个楼盘开发的成功，从长远看，更依赖于资金、人力资源等因素的综合运作。对于迅速发展的中国房地产企业，建立科学的人力资源管理系统，吸引人才、留住人才、用好人才，提高核心竞争能力，积极参与日益激烈的人才争夺战，具有重要的战略意义。只有如此，企业才能在日益激烈的人才竞争中保留优秀的人才，保持企业核心竞争力。本文首先从研究背景入手，概述了论文的研究目的和意义，提出了论文研究的方法和框架。其次，简要介绍了绩效考核相关的理论基础。第三部分介绍了世华公司的基本情况，通过对公司销售人员绩效考核现状的分析，发现其存在的问题。第四部分根据公司销售人员考核体系中存在的问题，以关键绩效指标为核心对其进行再设计，以提高绩效考核水平。第五部分采取相应措施，保障新的绩效考核体系的顺利实施。关键词：绩效考核；房地产；关键绩效指标；销售人员ABSTRACTWiththeacceleratedpaceofmarketchanges,companiesarelookingforaneffectivewayofwinning.Realestateisoneofthenationalpillarindustry,thepolicymakersshouldcloselyfollowthesituationchanges,improvetheirlevelofenterprisemanagement,inordertowinthecompetitioninthemarket.Inthelongrun,thesuccessofcompetitionintherealestatebusiness,isnolongersimplyrelyonasingleorseveralrealestatedevelopmentsuccess,moredependentonfinancial,humanresourcesandotherfactorsoftheintegratedoperation.FortherapidlygrowingChineserealestateenterprises,ithasimportantstrategicsignificancethatEstablishascientificandhumanresourcesmanagementsystem,toattractandretainqualifiedpersonnel,withgoodtalent,Enhancecorecompetitiveness,andactivelyparticipateintheincreasinglyfiercewarfortalent.Onlyinthisway,enterprisescanintheincreasinglyfiercecompetitionforqualifiedpersonneltoretainthebestpeople,maintainingthecorecompetitivenessofenterprises.Firstly,startingfromtheresearchbackgroundoutlinesthepurposeandsignificanceoftheresearchpaper,Thesisputforwardapproachandframework.Second,abriefintroductionrelatedtothetheoreticalbasisofperformanceappraisal.ThethirdpartintroducesthebasicsituationoftheshihuaCompany,throughthesalesstaffperformanceappraisalofthestatusquofoundproblems.Thefourthpartoftheevaluationsystemaccordingtocompanysalesstaffproblems,tokeyperformanceindicatorsasthecoreofitsre-designedtoimprovethelevelofperformanceappraisal.Partfivetakeappropriatemeasurestoprotectthenewsmoothimplementationofperformanceappraisalsystem.Keywords:Performanceassessment;Realestate;Keyperformanceindicator;Salespersonnel目录第一章绪论................................................................11.1研究背景..............................................................11.2研究目的和意义........................................................11.3研究方法..............................................................21.4研究内容与框架........................................................3第二章绩效相关理论概述..................................................52.1绩效与绩效考核概述....................................................52.2绩效考核的方法........................................................6第三章世华公司销售人员绩效考核体系现状及存在的问题.................93.1世华公司概况..........................................................93.2世华公司销售人员绩效考核现状.........................
