第1页共65页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共65页销售人员培训教材8：如何有步骤地开发区域市场市场背景分析...........................................................................................................................................3营销环境分析...................................................................................................................................3消费者状况分析...............................................................................................................................3竞争状况分析...................................................................................................................................5行业分析...........................................................................................................................................8企业自身分析.................................................................................................................................10进行战略规划..........................................................................................................................................11区域定位..........................................................................................................................................11市场细分.........................................................................................................................................12选择细分市场.................................................................................................................................13市场定位.........................................................................................................................................14营销策略规划.........................................................................................................................................15拟定产品策略.................................................................................................................................15拟定价格组合.................................................................................................................................15拟定营销传播策略..........................................................................................................................18拟订渠道策略.................................................................................................................................22开发区域市场.........................................................................................................................................34整体部署区域市场..........................................................................................................................34有效进入区域市场..........................................................................................................................35进行整合营销传播..........................................................................................................................37区域市场作战方略..........................................................................................................................39责任辖区的规划和经营..................................................................................................................41区域市场开发案例...............
