目录摘要································1关键词·······························1Abstract······························1KeyWords······························1一、绪论······························21、论文研究的背景························2二、民营中小企业营运资金管理概述··················21、营运资金管理的概念······················22、营运资金的特点························33、营运资金管理的原则······················3三、民营中小企业营运资金管理现状及问题分析·············41、流动资金严重不足·······················42、营运资金低效运营·······················53、营运资金管理弱化·······················54、营运资金结构不合理······················55、财务控制薄弱·························56、企业营运资金风险不稳定····················5四、强化中小企业营运资金管理的措施·················71、加强自身管理,拓宽融资渠道··················72、调整资金结构,预防不良资产··················73、改变企业经营观念,采用先进管理方法··············74、制定营销管理中合理的信用政策·················85、提高企业管理人员素质,增强营运资金管理能力··········8