本科生毕业论文2018年月日论文题目：综艺节目中的消费主义辨析学院：新闻传播学院年级：2014级专业：广播电视编导姓名：郭婷学号：20143002指导教师：荀瑶摘要观看综艺节目已经成为现代人生活的一部分，而消费主义在综艺节目中具有很多表现。所以综艺节目、消费主义以及观众这三者都会产生联系。当今在现实生活中，高消费重享受已经成为人们的普遍消费心理。这种不良现象是多方面造成的，综艺节目也或多或少地参与其中。面对这种境况，去年就有不少文化综艺崛起，这是我国综艺节目的创新点。综艺节目中的这种变化即是自身的在变化，也反应出观众消费心理的变化。为此，本文将消消费主义和综艺节目放在一起研究。分为三个部分，第一部分是阐述综艺节目和消费主义的相关概念以及两者的联系。二部分介绍消费主义在综艺节目中的三个表现。最后是关于两者密切的联系，我们如何规避不健康的消费心理。关键词消费主义综艺节目符号AbstractWatchingvarietyshowshasbecomeapartofmodernlife,andconsumerismhasmanyperformancesinvarietyshows.Sovarietyshows,consumerismandtheaudienceofthesethreewillhavecontact.Nowadays,inreallife,enjoyinghighconsumptionhasbecometheuniversalconsumerpsychologyofpeople.Thisadversephenomenoniscausedinmanyways,andvarietyshowsaremoreorlessinvolved.Facedwiththissituation,lastyear,therehavebeenmanyculturalvarietyupsanddowns,whichistheinnovationofthevarietyshowinChina.Varietyshowvarietyofthischangeisitsownchange,butalsoreflectschangesintheaudienceconsumerpsychology.Tothisend,thisarticlewillconsumerismandvarietyshowsputtogethertostudy.Dividedintothreeparts,thefirstpartisabouttheconceptofvarietyshowsandconsumerismandtherelationshipbetweenthetwo.Thesecondpartintroducesthreemanifestationsofconsumerisminvarietyshows.Finally,onthecloserelationshipbetweenthetwo,howdoweavoidunhealthyconsumerpsychology.KeywordsConsumerismVarietyshowSymbol目录摘要............................................................................................................................................IAbstract....................................................................................................................................II一、消费主义和综艺节目相关概念......................................................................................1（一）什么是消费主义...................................................................................................1（二）综艺节目相关概述...............................................................................................21.综艺节目的定义....................................................................................................22.综艺节目现状........................................................................................................2（三）综艺节目与消费主义...........................................................................................3二、消费主义在综艺节目中的体现......................................................................................4（一）插入广告...............................................................................................................4（二）创造象征符号意义...............................................................................................51.象征符....................................................................................................................52.象征意义的构建....................................................................................................5（三）窥探明星“祛魅”.................
