毕业论文（设计）题目：佛山吉之岛（佛山保利水城店）五力模型分析及竞争战略研究姓名：吴嘉辉学号：2014111315层次：本科专业：市场营销班级：14市场营销3班指导教师：王金良指导时间：2017年10月—2018年5月独创性声明一、本论文是本人独立完成；二、本论文没有任何抄袭行为；三、若有不实，一经查出，请答辩委员会取消本人答辩资格。承诺人（签名）：年月日摘要：零售业的生存和发展是消费者、企业家、专家学者和政府历来关注的问题。特别我国是加入WTO后，外资零售业进入我国市场的速度加快，各种新的零售业态不断涌现、蓬勃发展。。本论文以吉之岛公司为例，分析和研究超市的竞争环境，并提出有利于该公司的对策，希望对吉之岛公司的发展有借鉴意义。关键词：五力模型分析；竞争战略；吉之岛ABSTRACTThesurvivalanddevelopmentofretailindustryhasalwaysbeenthefocusofconsumers,entrepreneurs,scholarsandgovernments.EspeciallyafterChina’sentryintoWTO,theforeignretailindustryiscomingintoChinesemarketmoreandmorerapidly.Thereemergevariousretailformats,showsgreatblossom.GuangdongJUSCOTeemStoresCo.,Ltd.isajointventurecompanyestablishedbyAEONstores(HongKong)Co.,Ltd.andGuangdongTianheCityDepartmentstoresDevelopmentCo.Ltd.thatbelongstoGuangdongTeem(Group)Co.,Ltd.ItappliedthetrademarkJUSCOoftheJapaneseAEONGroup.AEONGroupisafamousJapaneseretailenterprise,whichranksasthelargestAsianretailgroup,the13thlargestglobalretailgroupandamongtheFortuneGlobal500.ThispaperwilltakeJUSCOasanexampletoanalyzethecompetitivecontextofsupermarketandproposebeneficialstrategiesforthiscompany.ItishopedthatthisstudywillbeofsomereferentialvaluetothedevelopmentofJUSCO.Keywords:PorterFiveForceModel；Competitionstrategy；JUSCO目录摘要..................................................................................................................................................1ABSTRACT.........................................................................................................................................1目录..................................................................................................................................................2一．绪论.........................................................................................................................................3（一）研究背景......................................................................................................................3（二）研究意义......................................................................................................................3二．连锁超市行业分析..................................................................................................................4世界连锁超市行业发展现状...................................................................................................4连锁超市发展的主要问题.......................................................................................................4三、佛山吉之岛（保利水城店）的现状分析...............................................................................6佛山吉之岛（保利水城店）的发展现状...............................................................................6吉之岛超市与大润发超市的对比...........................................................................................6企业竞争强度..........................................................................................................................7替代品的威胁...............................
