《网络营销》作业目录第一章营销学基础理论................................................................................................................4名词解释..................................................................................................................................4一．单项选择题......................................................................................................................5二．判断题..............................................................................................................................8三．填空题..............................................................................................................................8四．简答题..............................................................................................................................9第二章营销管理基本策略与措施...............................................................................................9名词解释..................................................................................................................................9一．单项选择题.....................................................................................................................11二．判断题............................................................................................................................14三．简答题............................................................................................................................15第三章网络营销概述..................................................................................................................16名词解释................................................................................................................................16一．单项选择题....................................................................................................................16二．多项选择题....................................................................................................................17三.判断题..............................................................................................................................18四.填空题..............................................................................................................................19五.简答题..............................................................................................................................19第四章互联网营销环境............................................................................................................21名词解释................................................................................................................................21一．单项选择题....................................................................................................................22二．多项选择题....................................................................................................................23三.判断题..............................................................................................................................24四.填空题..............................................................................................................................24五.简答题...................................................................
