第一章项目总体营销策略............................................................................................................................41、总体指导思想....................................................................................................................................42、销售前提.............................................................................................................................................62.1销售前提条件.................................................................................................................................62.2各前提条件执行细节....................................................................................................................82.3其他重要建议...............................................................................................................................123、入市时机...........................................................................................................................................133.1入市时机评估依据....................................................................................................................133.2项目入市时机..............................................................................................................................14第二章销售目标..........................................................................................................................................151、销售总目标...........................................................................................................................................152、销售周期................................................................................................................................................172.1项目销售周期设定原则............................................................................................................172.2销售周期........................................................................................................................................173、销售分阶段及阶段销售目标.........................................................................................................173.1接受咨询期（销售筹备期）.................................................................................................193.2内部认购期...................................................................................................................................193.3开盘期............................................................................................................................................203.4强销期............................................................................................................................................203.5调整期............................................................................................................................................203.6二次强销期...................................................................................................................................213.7持销期............................................................................................................................................213.8尾盘期..................................................................................................................
