知识经济与市场营销晓健摘要知识经济时代的到来，给我们的经济生活带来翻天覆地的变化，它将在很大程度上改变了人们的生产和生活方式。在知识经济的浪潮中，市场营销将扮演着重要的角色。本文论述了市场营销在知识经济中的变化趋势和运行策略。关键字：知识经济市场营销市场营销策略AbstractOureconomiclifechangesalotwiththecomingoftheknowledgeeconomictime.Itwillalmostchangetheproductionandlivingstylesofpeoplecompletely.Businessmanageractsanimportantroleintheknowledgeeconomic.Thepurposeofthiscompositionistoknowthetrendandstrategyofbusinessmanagerafterthecomingofknowledgeeconomic.Keywords:knowledgeeconomicbusinessmanagerbusinessstrategy目录摘要·························································IIABSTRACT·····················································II前言··························································1一、知识经济的兴起···········································2二、知识经济条件下市场营销的特点······················31、产品广义化，市场营销领域扩大。·······················32、产品知识化程度高，消费者缺乏对产品的认知能力··43、营销渠道网络化，市场信息双向传递，具有互动性··54、营销市场全球化，市场竞争国际化·······················55、消费购买行为日趋理性化、营销差异化·················6三、知识经济对市场营销的影响····························71、分销形式日益丰富，分销效率大大提高·················82、定价风险增高，定价工作难度加大·······················93、宣传促销方式将会发生重大调整·························104、市场营销信息工作是市场营销活动的核心和基础····115、对市场营销人员的素质提出了更高的要求·············12四、知识经济条件下市场营销策略·······················121、由无差异营销转变为差异化营销·························132、输出差异意识，扩大市场占有率·························153、以科普为主导，以知识推动市场·························171、更新企业营销管理组织···············································182、调整和改进市场影营销组合策略···································183、加强文化营销···························································194、实施科教兴国战略·····················································19参考文献····················································21致谢信·····················································23第1页共37页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共37页前言我国作为一个发展中的社会主义大国，知识经济对我国既是机遇又是挑战。我们应该加强研究知识经济的市场规律，把握国际经济和科技发展的趋势，进一步瞄准国家战略目标，使之适应我国社会主义市场经济的需要，促进市场营销的健康发展。知识经济的兴起，改变着世界经济结构，改变了人们消...
