烟气脱硝SCR催化剂市场营销报告班级：姓名：学号：第2页共33页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共33页目录第一章产品与技术1.1背景............................................................................................................................................31.2技术特点....................................................................................................................................3第二章市场分析2.1行业前景....................................................................................................................................72.2行业环境分析............................................................................................................................82.2.1现有竞争者分析.....................................................................................................................82.2.2供应商...................................................................................................................................102.2.3顾客...................................................................................................................................一三2.2.4替代品...............................................................................................................................一三2.2.5新进入者威胁.......................................................................................................................142.3SWOT分析..............................................................................................................................142.4市场潜量分析......................................................................................................................一五2.5市场细分及市场定位..............................................................................................................172.5.1市场细分...............................................................................................................................172.5.2市场定位...............................................................................................................................172.6目标客户分析..........................................................................................................................17第三章公司战略………………………………………………………一八第四章公司企业文化…………………………………………………19第五章营销策略5.1营销理念..................................................................................................................................225.2整合营销..................................................................................................................................225.3关系营销..................................................................................................................................235.5营销组合..................................................................................................................................235.5.1产品策略...............................................................................................................................235.5.2价格策略...............................................................................................................................235.5.3渠道策略........................................................
