第1页共51页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共51页服饰类商品陈列手册目录第1章陈列概论.........................................................................................................21.1美化陈列的目的..................................................................................................21.2陈列的基本原则..................................................................................................31.3陈列的基本形态..................................................................................................31.4陈列的基本要素..................................................................................................4第2章陈列的表现方法.............................................................................................72.1展示陈列的表现方法..........................................................................................72.2强调陈列的表现方法..........................................................................................82.3陈列把握的要件..................................................................................................9第3章陈列的技巧...................................................................................................123.1陈列的基本要求................................................................................................123.2陈列的基本技巧................................................................................................143.3商品陈列的表现技巧........................................................................................173.4商品陈列展示的注意事项................................................................................193.5墙面陈列技巧的运用........................................................................................193.6橱柜陈列技巧的运用........................................................................................203.7特价台陈列效果的表现....................................................................................213.8商品陈列幅度的活用........................................................................................22第4章陈列基本训练...............................................................................................234.1顾客商店购买五步曲........................................................................................234.2陈列之基本型介绍............................................................................................244.3色彩与商品展示................................................................................................284.4色彩运用方法....................................................................................................284.5色彩管理............................................................................................................344.6吊杆的运用........................................................................................................364.7商品陈列的量....................................................................................................38第2页共51页第1页共51页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共51页4.8商品橱、方格橱内的陈列................................................................................394.9有效果的挂衣架挂衣方式...................................
