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银石广场贸易综合体工程可行性研究报告第11小构成员：张雪梅、刘应鸣、叶婷目次第一局部工程概略......................................................................................................................3一、地块面积及范围..................................................................................................................3二、地形地貌...............................................................................................................................3三、交通情况..............................................................................................................................4四、工程周边情况........................................................................................................................6第二局部市场研讨......................................................................................................................7一、微不美不雅情况剖析....................................................................................................................7〔一〕经济情况〔二〕政策情况〔三〕计划情况..........................................................................................................................7..........................................................................................................................8..........................................................................................................................9二、成都房地产市场剖析.......................................................................................................11〔一〕土地市场.........................................................................................................................11.....................................................................................................................15〔二〕商品房市场三、地域市场剖析...................................................................................................................19〔一〕土地市场.........................................................................................................................19.....................................................................................................................21〔二〕商品房市场第三局部工程预约位.................................................................................................................22一、工程SWOT剖析..............................................................................................................22〔一〕工程上风剖析〔S〕.......................................................................................................22〔二〕工程上风剖析〔W〕......................................................................................................22〔三〕工程机会剖析〔O〕.......................................................................................................23〔四〕工程劫持剖析〔T〕.......................................................................................................23二、工程末端定位...................................................................................................................24〔一〕市场定位.........................................................................................................................24............................................