香港商场游记第1页共46页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共46页目录序言................................................................31香港商场特色描述................................................41.1地铁经济在商业方面的体现.................................51.2商场经营类别范围广.......................................61.3商场各楼层具备餐饮娱乐功能...............................71.4经营特色符合消费者需求...................................8商场的经营主题鲜明....................................8商品新潮时尚..........................................8经营环境良好..........................................9优质服务吸引消费者....................................91.5满足社区服务的区域性购物中心.............................91.6开发经营理念令商场良好持续运营..........................101.7商场规划有利于经营和消费................................11商场不设户外休闲广场.................................11注重中空大堂.........................................11柱网分布合理.........................................12商场基本不设二环商铺，通道宽敞.......................12商场各楼层均进行了餐饮、娱乐的功能规划...............13与地铁站相连.........................................13楼层楼底高...........................................13垂直交通充足，分布合理...............................13室内商铺门面较宽.....................................14商场主入口不明显，没有临街铺规划.....................141.8商铺租金高居全球前列....................................152香港部分商场分析...............................................162.1又一城..................................................17第2页共46页第1页共46页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共46页2.2将军澳新都城............................................192.3荷里活广场..............................................212.4青衣城..................................................232.5海港城..................................................252.6铜锣湾时代广场..........................................272.7利园....................................................292.8世贸中心................................................302.9嵩光百货................................................312.10中港城..................................................332.11旺角....................................................332.12兰桂坊..................................................343香港商场与广州商场的区别.......................................353.1规模的区别..............................................36建筑规模.............................................36占地/平层面积........................................363.2地段位置的区别..........................................373.3建筑规划的区别..........................................38外部规划.............................................38柱网分布.............................................38楼高.................................................38垂直交通.............................................38商铺间隔.............................................39停车位规划...........................................393.4功能定位的区别..........................................40经营定位.............................................40楼层功能定位.........................................403.5招商经营的区别.......................
