英语必修4译林牛津Unit1精品教学案（课文结构）U1第三部分教案AtextstructureanalysisofAdvertisements（牛津译林版必修4）PartTwoTeachingResource第二部分教学资源Section1AtextstructureanalysisofAdvertisementsI.TypeofwritingandthesummaryofthetextTypeofwritingThisisadeclarativewriting.MainideaofthepassageAsanimportantpartofourlives,advertisementprovidesinformationandusespersuasivelanguageandexcitingimagestoencouragepeopletobuyaproductorserviceorbelieveinanidea.Therearetwomaintypesofadvertisements---commercialadvertisements,paidfortopromoteaproductorserviceandpublicserviceadvertisements,freetoservethepublic.Mainideaof1stparagraphAdvertisementsareanimportantpartofourlives.Mainideaof2ndparagraphAdvertisements,includingcommercialadvertisementsandPSAs,providesinformationandusespersuasivelanguageandexcitingimagestoencouragepeopletobuyaproductorserviceorbelieveinanidea.Mainideaof3rdparagraphAnadvertisementmaynottellyouthecompletetruth.Trynottofallforthethick.Mainideaof4thparagraphPSAsaremeanttoteachusandhelpusleadbetterlives.Mainideaof5thparagraphBesmartaboutwhatwebelieve,andbesmartaboutadvertisements.II.AtreediagramofthetextIII.AretoldversionofthetextAdvertisementsAdvertisementsareanimportantpartofourlives.Anadvertisementprovidesinformationandusespersuasivelanguageandexcitingimagestoencouragepeopletobuyaproductorserviceorbelieveinanidea.Therearetwomaintypesofadvertisements——commercialadvertisementsandpublicserviceadvertisements(PSAs).Notalladvertisementstellpeoplethecompletetruth.Someadvertisementslieortrytomakepeoplebelieveuntrueclaimsaboutproductsorservices.However,PSAsaremeanttoteachusandhelpusleadbetterlives.Weallwanttobesmartaboutwhatwebelieve,sobesmartaboutadvertisement.高考练兵场Thespeaker,ateacherfromacommunitycollege,addressedasympatheticaudience.Headsnoddedinagreementwhenhesaid,"HighschoolEnglishteachersarenotdoingtheirjobs."Hedescribedtheinadequaciesofhisstudents,allhighschoolgraduateswhocanuselanguageonlyatagrade9level.Iwasunabletodeterminefromhisanswerstomyquestionshowthisgrade9levelhadbeenestablished.Advertisementscommercialadvertisementspublicserviceadvertisementsbesmartaboutadvertisementsprovidesinformationandusespersuasivelanguageandexcitingimagestoencouragepeopletobuyaproductorserviceorbelieveinanidea.tosellproductsorservice,misleadingsometimestoofferadvice,helpfulMytopicisnotstandardsnoritsdecline（降低）.Whatthespeakerwasreallysayingisthatehisnolongeryoung;hehasbeenteachingforsixteenyears,andisabletothinkandspeaklikeamatureadult.Mypointisthatthefrequentcomplaintofonegenerationabouttheoneimmediatelyfollowingitisinevitable.Itisalsohumannaturetolookforthereasonsforourdissatisfaction.BeforeEnglishbecameaschoolsubjectinthelatenineteenthcentury,itwasdifficulttofindthetargetoftheblameforlanguagedeficiencies（缺陷）.Butsincethen,Englishteachershavebeenunderconstantattack.Thecomplainersthinktheyhavehituponanoriginalidea.Astheirowncommandofthelanguageimproves,theynoticethatyoungpeopledonothavethissameability.Unawarethattheirownabilityhasdevelopedthroughtheyears,theyassumethenewgenerationofyoungpeoplemustbehopelessinthisrespect.Totheeyesandearsofsensitiveadultsthelanguageoftheyoungalwaysseemsinadequate.SincethisconcernaboutthedeclineandfalloftheEnglishlanguageisnotperceivedasagenerationalphenomenonbutratherassomethingnewandpeculiartotoday'syoungpeople,itnaturallyfollowsthatt...
