I摘要随着当前社会的不断发展，经济逐渐腾飞，人们的需求变的更具有个性，更丰富化。与此同时更加剧了企业之间竞争，用户群体的竞争。在当前发展状况下，企业的战略管理对于企业自身在日后整体发展过程中显得尤为重要。战略管理不仅可以为企业提供决策，而且可以让企业更加明确自身未来的发展方向及目标，并且依据企业自身的目标来制定相应的计划。完善的战略管理可以更好的对企业在未来竞争及经营发展中提升竞争力，创造出更好的经营环境。虽然不同的行业之间所处的环境有一定的差异，导致不同的企业间所采取的计划和战略大不相同。但是总体来讲，战略管理是针对企业的自身内部环境整体进行分析，并且预测当前企业在发展中对其自身的影响，进而选取更加贴合自身发展的战略，采取行之有效的计划来实现战略目标。针对于此，本文以青岛华成汽车服务有限公司为例进行相关的研究，针对青岛华成汽车服务有限公司业务发展现状进行分析，得出青岛华成汽车服务有限公司业务存在的主要的问题是竞争主力单一、运营模式不完善、信息反馈不及时、售后服务效率低、专业素质不足。以上问题严重的影响着青岛华成汽车服务有限公司的发展。所以对于华成汽车服务有限公司来说进行制定业务战略规划是至关重要的。青岛华成汽车服务有限公司应该明确业务的发展的目标，这样才能够更好的促进青岛华成汽车服务有限公司的发展。关键词：汽车服务；业务规划；战略IIAbstractWiththecontinuousdevelopmentofthecurrentsociety,theeconomygraduallytakesoff,andpeople'sneedsbecomemorepersonalizedandricher.Atthesametime,itintensifiesthecompetitionamongenterprisesandusergroups.Inthecurrentdevelopmentsituation,thestrategicmanagementofenterprisesisparticularlyimportantfortheoveralldevelopmentofenterprisesinthefuture.Strategicmanagementcannotonlyprovidedecision-makingforenterprises,butalsomakeenterprisesmoreclearabouttheirfuturedevelopmentdirectionandgoals,andmakecorrespondingplansaccordingtotheirowngoals.Perfectstrategicmanagementcanbetterenhancethecompetitivenessofenterprisesinthefuturecompetitionandbusinessdevelopment,andcreateabetterbusinessenvironment.Althoughtherearecertaindifferencesintheenvironmentbetweendifferentindustries,theplansandstrategiesadoptedbydifferententerprisesarequitedifferent.Butonthewhole,strategicmanagementistoanalyzetheinternalenvironmentofanenterprise,predicttheinfluenceofthecurrententerpriseonitselfinitsdevelopment,andthenselectthestrategymoresuitableforitsowndevelopmentandadopteffectiveplanstoachievethestrategicgoals.Forthis,thispapertakesQingdaohuachengautomobileserviceco.,LTDasanexampletoresearch,thisarticlemainlyforQingdaohuachengautomobileserviceco.,LTD.,businessdevelopmentpresentsituationanalysis,analysisofQingdaohuachengautomobileserviceco.,LTD.Themainproblemsofthebusinessisimperfectcompetitionmainsingle,operationmode,theinformationfeedbackintime,lowefficiencyofafter-salesservice,professionalquality.ItseriouslyaffectsthedevelopmentofQingdaohuachengautomobileserviceco.,LTD.Therefore,itiscrucialforhuachengautomobileserviceco.,ltd.tomakebusinessstrategicplanning.Qingdaohuachengautomobileserviceco.,LTD.Shouldclearlydefinethebusinessdevelopmentgoals,soastobetterpromotethedevelopmentofQingdaohuachengautomobileserviceco.,LTD.Keywords:automobileservice,Businessplanning,strategicIII目录摘要..........................................................................................................................IAbstract.....................................................................................................................II第1章绪论....................................................
