Unit11TheMediaLesson3TheAdvertisingGame教案Objectives1.Toreadatextaboutadvertisementdevelopment.2.Todiscussadvertising.PossibleproblemStudentsmayhaveproblemswithsomeverbswhichneedtousethe–ingformasobjects.TeachingProcedureTaskone:Discussion1.Canyouthinkofsomeadvertsyouhaveseen?Wherehaveyouseenthem?(withpictures)2.Wordcorner:matchthewordsintheboxwiththecorrectadvertisements.(withpictures)(Jeweller’s,baker,airline,cinema,gym)3.Doyouthinkadvertisementwillmisleadyoutobelievethataproductisbetterthanitreallyis?4.Whatdoyouthinkofthedesignofnowadaysadvertisements?\Tasktwo:Pre-readingLookatsomewordsthatexistinthetextandmatchthemwiththemostsuitabledefinitionsaccordingtoChinesemeaningsinvocabulary.a)traditional,typicalclassicb)companycorporationc)rightforsomethingsuitabled)containconsistofe)planofhowmoneyshouldbespent.budgetf)rapidincreaseboomg)ideaconcepth)methodapproachi)belongingtothepresenttimecontemporaryj)areaaroundwhereyouliveneighborhoodTaskthree:Reading1.ReadthetextquicklyanddecidedthesentencesareTofF.1).“TsingDaoBeer”tellsyou3piecesofinformationsoitisattractive.(F)2).Advertisementmustbeattractiveandcreative.(T)3).Thepurposeofalladvertisementistomakecustomersspendmoney.(F)4).Producingpublicadvertisementmentionedinthetextisfree.(F)5).Thepurposeofadvertisementiscreatingsomethingthathasneverbeenseenbefore.(F)6).Standingoutyouradvertisementsisnoteasybecausepeopleareusedtohighstandardsofvisualdesign.(T)2.Readthetextagainandanswerquestions.用心爱心专心1)Whendoesthesimplesttypeofadvertisementwork?Theyworkswhenthereisnotmuchcompetition.2)Whyaremoderntechniquesofdesignnotenoughforadvertisementstobenoticedinmoderncities?Becausepeopleareusedtoseeinghighstandardsofvisualdesign.3)Whatideasdotoday’sadvertisersusetomakeyounoticetheirproducts?Newandunusualideas,humor.4)Whathasthegovernmentdoneduringthelastdecade?PublicadvertisementsTaskfour:PostReadingWatchfourpublicadvertisementsanddiscusstheirgoodpoints.Exercisesonpage27.Exercisesonpage70&71.用心爱心专心
