Unit5GettingthemessageReading---AdvertisingTeachinggoals(1)Togetgeneralideasofthepassage(2)ToimprovetheSs’readingskill(3)TolearnsomeknowledgeaboutadvertisingTeachingdifficultpointsToretellthetextTeachingaidsAcomputerTeachingprocedures&waysStepIGreetingsGreetthestudentsasusual.StepIILead-inEnjoyanepisode:Whereisthisepisodefrom?()Afilm()aplay()TVseries()anadvertisementWhatisbeingadvertised?What’sitsbrandname?Wallpaperpaste(糊墙纸的胶水)BrandnameisPolyfillaStepIIIBrainstorm:1.Canyouthinkofanywordwhichisconnectedwithadvertising?Advertising,advertise,slogan,spokesman,brand,promote2.Enjoythepictureandusethewordsabove:StepIV.Listening:Whichofthemarementioned?(para3)Principle()Ways(para2)Reaction(para1)Popularity()Famousads(para7)Disadvantages用心爱心专心115号编辑()History(para8)Distinguishing(para4-6)AdvantagesMainideaofeachparagraphPara1PopularityPara2ReactionPara3PrinciplePara4-6AdvantagesPara7DisadvantagesPara8DistinguishingStepVCarefulreading:Readthetextloudlyandthenanswerthefollowingquestions:1.Whereareadsfound?2.Isadvertisingahighlydevelopedindustry?Why?3.HowdopeoplereacttoAds?4.Whatisthebasicprincipleofadvertising?5.Whatadvantagesdoadshave?6.Howdobadadsmisleadconsumers?7.Howcanweprotectourselvesfrommisleadingads?StepVIPost-readingTask1:RetellthetextaccordingtothekeywordsintheformMainpartsDetailedinformationpopularityTV,radio,Internet,newspapers,postersReactionUseful,entertaining,annoyingPrincipleSimple,influence,associate…with,appealtoAdvantagespromote,Increase,profitsmake…choices,make…awareof用心爱心专心115号编辑Disadvantagesillegal,mislead,hiddenconclusionBecareful,distinguish,analyseTask2:Fillintheblanksaccordingtothetext:Adsarefoundalmosteverywhere–theyareb_______onTVandovertheradio,p____ontheInternetandp_____innewspaperandonposters.Peopler____toadsindifferentways.Somepeoplefindadse________andothersthinktheyarea______.Adscaninfluencethechoicescustomersmakebya_______theproductwiththecustomers’needs.Companiesuseadstop_____theirproductsortoincreasetheirp_____,whilegovernmentsuseadstospreadtheirp_____.Notalltheadsareuseful.Somebadadsusei_____waystom_____consumers.Soweshouldd________betweenfictionandfactsandlearntoa______ads.Task3:Multiplechoice1.Peoplereacttoadvertisementsindifferentways.Because__D__.A.adsareusefulandentertainingtosomepeoplewhileannoyingtoothersB.adsareusefulandentertainingC.adsareannoyingD.adsarenotonlyusefulandentertainingbutannoying2.Thebestchancetoreachcustomersfortheadvertisersisto_A____.A.appealtotheiremotionsB.makeinterestingpicturesC.givecustomersproperpricesD.sendmessagestocustomers3.Inordernottobecomeeasytargetforadmakers,wemust__A___.A.distinguishbetweenfictionandfactsB.watchTVmoreoftenC.believealltheadsD.neverbelieveanyads4.Wecaninferfromthelastsentenceofthetextthat__C______.A.wemustlearntobelieveadsB.wemustlearntoacceptads用心爱心专心115号编辑C.wemustlearntoanalyseadsD.wemustlearntoaccuseadsStepVIIDiscussion:(Groupwork)Herearepicturesoffourads.Enjoythepicturesanddiscuss:1.Whatiseachad.about?2.Doyoulikeit?Whyorwhynot?Picture1:adforspritePicture2:adforaprinterPicture3:adforNosmokingPicture4:adforpantsStepVIIIAssignment:Findouttheimportantwords,phrasesandsentencesinthetexts.Talkwithyourpartneraboutyourfavouritead.用心爱心专心115号编辑
