ThecasestudyofSonycorporationMembersofourgroup:童士卫财务管理0201012002019106唐虎财务管理0201012002019105王小夏财务管理0201012002019126季春蕾财务管理0202012002019214张亚茹财务管理0201012002019131任课老师:夏新平完成时间:2005年1月28日一.BackgroundinformationofSony1.SonyisfoundedonMay7,1946withtheHeadquartersTokyoandJapan.2.Itscorporatestrategiesarebecominga“knowledge-emergententerpriseinthebroadbandnetworkera”.Evidencedbyrecentimprovementsinnetworkinfrastructure,①thebroadbandenvironmenthasbeguntoexpandatarapidpace.Inpreparationforthearrivalofthefull-scalebroadbandera,②SonyispursuingitsvisionofcreatingaUbiquitous“Value”Network(UVN).3.Itsdevelopmentaspectexpandedfromthefirstmagnetictaperecorderin1950,tothefirst"QUALIA"productsin2003,duringtheseyearswithrepresentativeproductsineachdecade:60th—firsttaperecorderandtransistor70th--videocassetteplayerandheadphonestereoWalkman80th--CDplayerandcamcorder90th--high-densitydiscandDVDplayerInthe21thcentury--ELDisplayandopticaldisc二.Themainoperationsofthecorporationare:①②③④⑤⑥三.Themainstructureofitssalesincome1.FirstistheElectronics:TheElectronicssegmentconsistsofthefollowingcategories:Audio,Video,Televisions,InformationandCommunications,Semiconductors,ComponentsandOther.Thegraphshowstheinformationaboutthis:Theincomeisdecreasing2.SecondistheGame:GameconsoleandsoftwarebusinessisconductedbySonyComputerEntertainmentInc.Wecanseetheinformationfromthegraph:theincomeisalsodecreasing3.ThirdistheMusic:MusicbusinessisconductedbySonyMusicEntertainmentInc.(SMEI)andSonyMusicEntertainment(Japan)Inc.(SMEJ).Thegraphisshowingthebasicinformation:Theincomeisdecreasing4.FourthisthePicture:Motionpictures,televisionandotherbusinessesareconductedbySonyPicturesEntertainmentInc.(SPE).AndalsothebasicinformationisfromtheGraph:Theincomeisincreasing5.Fifthisthefinancialservice:TheFinancialServicessegmentincludesSonyLifeInsuranceCo.Ltd.SonyAssuranceInc.,SonyBankInc.andSonyFinanceInternational.Inc.Asgraphofrightshowtheoperatinginformation:Theincomeisincreasing6.Sixthisotheroperating:TheOthersegmentincludesanInternet-relatedbusiness,So-net,whichisconductedbySonyCommunicationNetworkCorporation,anin-Houseinformationsystemservicesbusiness,anICcardbusinessandotherbusinesses.Withtheinformationintherightgraph:TheincomeisincreasingThemajorProductsofSony①AudioHomeaudio,portableaudio,caraudio,andcarnavigationsystemsVideo②Videocameras,digitalstillcameras,videodecks,andDVD-Videoplayers/recorders,andDigital-broadcastingreceivingsystemsTelevisions③CRT-basedtelevisions,projectiontelevisions,PDPtelevisions,LCDtelevisions,projectorforcomputersanddisplayforcomputersInformationandcommunications④PC,printersystem,portableinformationPC,broadcastandprofessionaluseaudio/video/monitorsandotherprofessional-useequipmentSemiconductors⑤LCD,CCDandothersemiconductorsElectroniccomponents⑥Opticalpickups,batteries,audio/video/datarecordingmedia,anddatarecordingsystems四.SalesandOperatingRevenuebyGeographicInformation1.ThemainmarketofcourseistheUSA2.ItisexpandtheEuropeandothercountrymarket,whiledecreasetheUSAandJapanmarket,Whileseemsflatintotalmarket.3.WecanconcludeSonyisfacingaworldwidecompetition.4.Itischangingitsbusinessfromtraditionalareatothenewarea,especiallytheentertainmentmarket.5.Italsoneedfindnewmarket,forexampletheAsianmarket,andbringnewproductwithtechnology.ThisistheSe...
