目录第一章团队介绍............................................................................................................................3第二章整体概述............................................................................................................................3第三章市场分析............................................................................................................................33.1自身定位.............................................................................................................................33.2供给分析.............................................................................................................................33.2.1行业背景概况..........................................................................................................33.2.1.1电子商务市场前景良好.......................................................................................33.2.1.2家电类B2C市场竞争激烈..................................................................................43.2.2主要竞争对手分析..................................................................................................53.3需求分析.............................................................................................................................53.3.1目标市场..................................................................................................................53.3.2目标消费者群体......................................................................................................53.3.3校园市场特点：......................................................................................................63.4SWOT总结分析................................................................................................................7第四章发展战略............................................................................................................................84.1市场吸引力评估.................................................................................................................84.1.1市场因素..................................................................................................................84.1.2技术和经济因素......................................................................................................84.2.市场发展战略...................................................................................................................84.2.1战略方向..................................................................................................................84.2.2战略目标..................................................................................................................84.2.3市场定位..................................................................................................................84.2.4竞争战略..................................................................................................................94.3营销战略规划.....................................................................................................................94.3.1营销方式..................................................................................................................94.3.2营销建议.............................................................................................
