珍爱熊猫珍爱地球国际熊猫节策划方案

目录一、 活动背景······································第 3 页1、雅安市背景介绍·····························第 3 页2、雅安市 swot 分析····························第 5 页3、熊猫节背景介绍······························第 7 页二、 活动目的······································第 7 页三、 活动主题·······································第 8 页四、 活动时间·······································第 8 页五、 活动地点·······································第 8 页六、 活动主体·······································第 8 页七、 活动流程及内容安排·····························第 8 页1、各熊猫城市市长圆桌会议·······················第 9 页2、新闻发布会暨启动仪式························第 14页3、开幕式······································第 17 页4、熊猫节电影周································第 20 页5、商业会展····································第 20 页6、闭幕式······································第 27 页八、 宣传推广方案··································第 30 页一、 活动背景：1、雅安市背景介绍： 雅安市位于川藏、川滇公路交会处，距成都 120 公里，是四川盆地与青藏高原的结合过渡地带、汉文化与民族文化结合过渡地带、现代中心城市与原始自然生态区的结合过渡地带，是古南方丝绸之路的门户和必经之路，曾为西康省省会。它是四川省历史文化名城和新兴的旅游城，有“雨城”之称。北为阿坝藏族羌族自治州，西与南为甘孜藏族自治州和凉山彝族自治州，东面有成都、眉山、乐山 3 市，市域呈南北较长，东西...