立高食品股份有限公司巧克力事业部销售方案的分析报告摘要立高食品股份有限公司巧克力事业部销售发展到现在已近成为一个行业的代表，立高食品股份有限公司巧克力事业部销售需要借鉴其他优秀企业的先进管理模式。发现影响客户销售体验的因素和存在的问题，基于7p销售理论，对巧克力类销售体验服务存在的问题进行了研究，并提出了相应的对策。对其服务销售策略进行重新设计，改进销售体验服务，将有利于增加巧克力类产品销售的销量，提高客户的满意度，增强巧克力类产品的竞争能力，扩大其影响力。关键词：立高食品股份有限公司巧克力事业部；巧克力食品；销售方案AbstractThechocolatebusinessdivisionofligaofoodco.,ltd.hasdevelopedintoarepresentativeoftheindustry,andthechocolatebusinessdivisionofligaofoodco.,ltd.needstolearnfromtheadvancedmanagementmodeofotherexcellententerprises.Basedonthe7psalestheory,thispaperstudiestheproblemsexistinginthechocolatesalesexperienceserviceandputsforwardthecorrespondingcountermeasures.Redesignitsservicesalesstrategyandimprovethesalesexperienceservicewillbeconducivetoincreasingthesalesvolumeofchocolateproducts,improvingcustomersatisfaction,enhancingthecompetitivenessofchocolateproductsandexpandingitsinfluence.Keywords:ligaofoodco.,LTD.Chocolatebusinessdepartment;Chocolate;Salesplan目录摘要................................................................................................................................2Abstract..........................................................................................................................31立高食品巧克力事业部产品销售概况.....................................................................51.1公司概述...........................................................................................................51.2立高食品巧克力事业部产品销售概况...........................................................61.3立高食品巧克力事业部产品销售经营状况分析...........................................62立高食品巧克力事业部产品销售存在的问题.........................................................82.1产品缺乏针对性...............................................................................................82.2价格调整不到位...............................................................................................82.3网络渠道建设落后...........................................................................................82.4促销力度不足...................................................................................................82.5内部关系和客户管理不到位...........................................................................92.6过程管理不细致...............................................................................................93立高食品股份有限公司巧克力事业部客户销售的方案与策略.............................93.1推行品牌销售策略...........................................................................................93.1调整价格组合.................................................................................................113.2突出网络渠道.................................................................................................113.3运用多种促销手段.........................................................................................123.4优化内部关系和客户管理.............................................................................123.5改善有形展示..............................................................
