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第1页共38页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共38页目录第一阶段——市场调研................................................41.天津市整体环境的分析研究........................................41.1经济环境.....................................................41.2人口结构....................................................52.项目区域环境结构调查分析........................................62.1武清区人口结构调查分析.......................................62.2土地区位及优劣势分析.........................................73.区位经济发展和产业结构状况概述..................................83.1综合概述.....................................................83.1农业、工业方面...............................................83.2固定资产投资.................................................93.3服务业.......................................................93.4金融、保险业方面............................................103.5教育、文化、卫生、体育、计划生育方面.......................104.交通状况.......................................................115.区域城市发展规划与政策研究.....................................115.1武清新城规要点总结..........................................116.户群调查与研究.................................................147.竞争对手分析...................................................148.项目SWOT研究..................................................168.1优势及机会..................................................168.2劣势及威胁..................................................17第二阶段——项目定位...............................................171.项目的整体定位.................................................171.1项目研究与可行性分析........................................171.2项目类型的定位..............................................181.3项目风格的定位..............................................181.4项目的品牌定位..............................................191.5项目的其它定位..............................................192.目标客户定位...................................................202.1主力客户群定位..............................................202.2辅助客户群定位..............................................20第三阶段——项目规划与产品设计.....................................211．项目概况......................................................212．整体规划设计方案..............................................212.1设计思路与理念..............................................212.2生态节能产品的规划设计.....................................22第2页共38页第1页共38页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共38页2.3项目分期实施计划...........................................223．项目设计方案建议..............................................234.产品生态化设计要点做法.........................................234.1门窗做法...................................................234.2墙体节能做法...............................................244.3屋顶保温做法...............................................254．建筑风格与立面效果设计方案....................................254.1建筑单体风格................................................254.2立面及色彩建议..............................................265．商铺结构与内部分割方案........................................275.1商铺设置....................................................