岭南印象园旅游文化创意产品开发现状调查摘要旅游业作为当今世界的一大产业，就我国而言，改革开放以来获得了前所未有的突破和发展。旅游业在国民经济中起着重要的作用。旅游文化产品作为旅游业当中不可分割的一部分，它的收入也是旅游经济收入的重要组成部分，衡量旅游业发展程度的重要指标。因此，我国旅游部门加强了对旅游文化产品的开发和研究。岭南地区旅游资源丰富，特色鲜明，但是旅游业发展仍处于初步阶段，旅游文化产品的研究更是甚少，不够深入。本文基于岭南旅游文化产品发展现状及游客对岭南旅游文化产品的建议进行系统分析的同时提出了相应的岭南旅游文化产品开发策略。关键词:岭南旅游文化产品旅游经济纪念品Abstractasamajorindustryintheworld,tourismhasmadeunprecedentedbreakthroughsanddevelopmentsincethereformandopeningupinChina.Tourismplaysanimportantroleinthenationaleconomy.Tourismandculturalproductsasanintegralpartoftourismindustry,itsincomeisalsoanimportantpartoftourismincome.Itisanimportantindextomeasurethedevelopmentoftourism.Therefore,China'stourismsectorhasstrengthenedthedevelopmentandresearchoftourismculturalproducts.SouthoftheFiveRidgesisrichintourismresourcesanddistinctivefeatures,butthedevelopmentoftourismisstillintheinitialstage,andtheresearchontourismculturalproductsisveryfew,notdeepenough.BasedontheanalysisofthedevelopmentstatusofSouthoftheFiveRidges'stourismcultureproductsandtourists'suggestionsforSouthoftheFiveRidges'stourismandculturalproducts,thispaperputsforwardcorrespondingstrategiesfordevelopingsouthoftheFiveRidges'stourismandculturalproducts.Keywords:SouthoftheFiveRidges;tourismculturalproducts;tourismeconomy;Souvenirs目录1绪言...................................................................51.1选题研究的背景....................................................51.2选题研究的依据....................................................62旅游文化创意产品相关内容研究...........................................62.1旅游文化创意产品相关概念..........................................62.1.1文化创意产品.................................................62.1.2文创旅游纪念品...............................................72.2旅游文化创意产品的分类............................................72.3旅游文化创意产品特征..............................................82.3.1纪念性.......................................................82.3.2地域性.......................................................82.3.3文化性.......................................................82.3.4艺术性.......................................................92.3.5时代性.......................................................92.3.6高附加值.....................................................92.3.7实用性.......................................................93岭南印象园旅游文化创意产品开发现状及现存问题...........................93.1产品缺乏独特性....................................................93.2产品质量参差不齐.................................................103.3产品市场紊乱.....................................................103.4产品缺乏文化内涵.................................................113.5产品品牌稀少.....................................................114岭南印象园旅游文化创意产品开发条件分析................................114.1借鉴北京故宫博物院文化创意产品的成功例子.........................114.1.1贴近生活需求................................................124.1.2以文化创意为核心..............................................
