华商学院学生网络消费行为分析的调查研究摘要踏入二十一世纪以来，随着我国经济高速增长，互联网的快速发展，使人类真正的进入了网络时代。在这个日新月异的时代，网络消费逐渐进入人们的视界，具有敏锐眼光，充满朝气的大学生则成为了对互联网消费这种消费模式吸收和接纳最快的社会前沿群体，成为我国网络消费的生力军。虽然网络消费已经慢慢走向成熟，但其中仍然存在很多问题需要解决，当中存在一些问题值得我们深入探讨。本文对华商学院学生关于网络消费行为以调查问卷的形式来进行，调查问卷借助了统计分析，分类统计，交叉分析的方法，运用经济学、社会学、管理学等相关知识关键词：网络购物统计分析Logistic回归对策建议AbstractWiththegrowthofeconomyandsociety,therapiddevelopmentoftheInternet,onlineshoppinghasbecomeapartofpeoplelifeindispensable,collegestudentsseemstohavebecomethemainforceofnetworkshopping.Althoughonlineshoppinghasslowlymature,buttherestillexistmanyproblems,theproblemswhichareworthforustoexplore.Basedonthesocialbackgroundofthelargedata,thispaperonthequestionnaireofHuashangcollegestudentsonlineshoppingconsumptionbased,withSPSSsoftwareandExcelsoftwarebyusingthebasicmethodsofstatisticalanalysis,correspondenceanalysis,logisticregressionmethod,carriesontheanalysistotheHuashangstudentsonlineshoppingconsumption.Combinedwithstudentsonlineshoppingsituation,tofindoutthedifferencesofstudents'onlineshoppingbehaviorofcollegestudentsintheHuashang,onlineshoppingconsumerpsychologyanalysis,soastocorrectlyguidetheconsumerconceptofHuashangstudents.Thenthroughlogisticregressionanalysistofindoutthekeyfactorswhichinfluencestudentsonlineshoppingfrequency.Finally,infrontoftheconclusionsoftheanalysistotheschool,electricity,thegovernmentproposedthecorrespondingcountermeasuresandsuggestions.Keywords:Onlineshopping;Statisticalanalysis;Logisticregression;Countermeasuresandsuggestions目录一、前言..................................................................................................................................................................................................................................1（一）研究背景............................................................................................................................................................................................................1（二）研究意义............................................................................................................................................................................................................1（三）国内研究现状..............................................................................................................................................................................................2二、调查的概况.............................................................................................................................................................................................................3（一）调查对象、调查单位及调查内容.......................................................................................................................................3（二）调查方法............................................................................................................................................................................................................3（三）问卷的设计..................................................................
