怀化市旅游资源关键要素提取及产品谱系研究目录摘要.........................................................................................................................................I关键词：.....................................................................................................................................IAbstract......................................................................................................................................IIKeyword：................................................................................................................................II一、前言.....................................................................................................................................1（一）研究背景..................................................................................................................1（二）研究目的..................................................................................................................1（三）国内外研究现状......................................................................................................1（四）怀化市旅游产品谱系构建的SWOT分析.............................................................21.优势分析....................................................................................................................22.劣势分析....................................................................................................................33.机会分析....................................................................................................................44.威胁分析....................................................................................................................5（五）拟解决的问题..........................................................................................................5二、研究设计.............................................................................................................................5（一）资料来源..................................................................................................................5（二）研究路线..................................................................................................................5（三）研究方法..................................................................................................................61.文献研究法................................................................................................................62.资料收集法................................................................................................................6三、怀化市旅游资源关键要素提取.........................................................................................6（一）怀化市旅游资源的现状..........................................................................................61.少数民族文化旅游....................................................................................................62.传统聚落....................................................................................................................63.区位资源....................................................................................................................6（二）“关键要素”的概念及提取方法...............................................
