第1页共37页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共37页〖商业基础资料〗〖商业基础资料〗1行业介绍.....................................................................................................................................................51.1零售业的演变史.................................................................................................................................51.2零售业的发展趋势.............................................................................................................................61.2.1国际零售业发展趋势.................................................................................................................61.2.2国内零售业发展趋势.................................................................................................................72商圈介绍.....................................................................................................................................................92.1商圈含义.............................................................................................................................................9第2页共37页第1页共37页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共37页2.2商圈的构成.......................................................................................................................................102.3商圈分析...........................................................................................................................................102.3.1商圈分析的必要性...................................................................................................................112.3.2商圈分析应考虑的因素............................................................................................................112.3.3影响商圈大小的因素...............................................................................................................123零售业态的介绍.......................................................................................................................................133.1业态概念...........................................................................................................................................133.2业态分类...........................................................................................................................................133.2.1国际上零售业态的一般分类...................................................................................................133.2.2购物中心也不能作为独立的零售业态。................................................................................153.3业态特点...........................................................................................................................................153.3.1百货店departmentstore(Dept．)....................................................................................153.3.2超级市场suPermarket(S．M).............................................................................................153.3.3大型综合超市generalmerchandisestore(G．M．S)....................................................163.3.4便利店(方便店)conveniencestore(Cv．S).....................................................................163.3.5专业店s9eciatitystore(S．S)..........................
