中易酒店管理ENJOYMENT烟台旅游大世界经营管理诊断及改善对策2011-11-10中易酒店管理ENJOYMENT烟台旅游大世界经营管理诊断及改善对策目录第一部分...................................................................................................................................................1导读...........................................................................................................................................................21.项目概述...............................................................................................................................................41.1项目由来........................................................................................................................................41.1.1项目背景................................................................................................................................41.1.2项目诉求................................................................................................................................61.2项目进程........................................................................................................................................81.2.1项目接触................................................................................................................................81.2.2项目考察................................................................................................................................81.2.3项目调研................................................................................................................................81.2.4项目分析................................................................................................................................91.3项目定位........................................................................................................................................92.项目竞争环境及消费者分析.............................................................................................................102.1宏观环境分析..............................................................................................................................102.1.1社会购买力分析..................................................................................................................102.1.2业态现状..............................................................................................................................112.2项目周边情况..............................................................................................................................132.2.1商业区位..............................................................................................................................132.2.2客源定位..............................................................................................................................142.3区域竞争对手情况......................................................................................................................152.3.1世茂百货..............................................................................................................................152.3.2百盛购物中心......................................................................................................................152.3.3振华购物中心........................
