珠江新城J2—7地块酒店式公寓策划方案目录前言——何谓酒店式公寓？...........................................................................................2第一篇※酒店式公寓的发展历程...................................................................................3一、国外情况..........................................................................................................3二、国内开发建设状况..........................................................................................3第二篇※广州市酒店式公寓市场状况...........................................................................4一、酒店式服务公寓类型细分..............................................................................4二、酒店式公寓的分布及特征..............................................................................4三、代表性酒店式公寓列表分析..........................................................................6四、酒店式公寓总体现状分析..............................................................................8五、近两年公寓类型物业的销售情况................................................................15六、近期公寓类型物业的供应量........................................................................15七、未来两年酒店式公寓的开发情况................................................................16八、未来几年酒店式公寓的市场前景预测........................................................17九、酒店式公寓市场分析结论............................................................................21第三篇※珠江新城规划前景分析.................................................................................22一、珠江新城区域现状........................................................................................22二、未来规划建设................................................................................................24第四篇※珠江新城J2—7地块分析.............................................................................26一、J2—7地块综合情况.....................................................................................26二、珠江新城J2—7地块开发条件分析列表....................................................28三、地块作为酒店式公寓项目开发的分析结论：............................................28第四篇※珠江新城J2—7地块项目定位与市场策略.................................................29一、目标客户定位................................................................................................29二、市场定位分析................................................................................................30三、项目命名........................................................................................................33四、经营与物业管理............................................................................................33五、租赁建议........................................................................................................34六、经营推广重点................................................................................................34七、项目年经营收益............................................................................................35策划方案总结论.............................................................................................................37-1-富力·美好置业有限公司珠江新城J2—7地块酒店式公寓策划方案...
