博/观/宏/度/智/圆/行/方无锡市同德置业顾问有限公司业务部万科东郡市场报告及商业租售执行手册公司地址：无锡解放东路900号兴盛大厦1205室电话：0510-82321655传真：0510-82320031万科东郡·市场报告及商业租售执行手册目录同德研判观点（住宅篇）：.....................................................................................................31、从无锡房地产总体市场需求状况来看可得出以下结论······················32、从无锡房地产总体价格走势来看可得出以下结论························3同德研判观点（商业篇）：.....................................................................................................41、从新区商业市场面来看可得出以下结论····························42、从新区商业消费能力来看可得出以下结论···························43、从新区商业发展机会来看可得出以下结论···························54、综述···········································5第一章无锡市房地产市场调研分析－总体市场一、无锡房地产总体市场概况.................................................................................................61、总供给总需求状况·····································62、市场的供需特点······································73、供需价格分析·······································84、市场供需特点分析总结···································95、2006年及其后竞争态势分析································10第二章本项目市场调研分析－竞争市场一、区域房地产竞争市场......................................................................................................111、住宅篇·········································112、商业篇·········································16第三章项目分析一、项目条件分析.................................................................................................................27二、项目SWOT分析.............................................................................................................28第四章项目市场定位一、产品定位........................................................................................................................29二、商业规模及功能定位......................................................................................................29三、产品修正建议.................................................................................................................301博/观/宏/度/智/圆/行/方无锡市同德置业顾问有限公司业务部万科东郡市场报告及商业租售执行手册公司地址：无锡解放东路900号兴盛大厦1205室电话：0510-82321655传真：0510-82320031四．形象定位........................................................................................................................321、定位缘由········································322、形象描述及推演·····································323．国际商业风尚会馆：···································334．客户定位··························...
