内容摘要随着知识经济的到来，企业之间的竞争将不再完全是精良设备和雄厚财力的较量，而更多的是企业间智力资本与文化积淀间的对抗。企业的管理重心开始向“人”转移，对内强调员工是企业的主体，对外强调顾客满意;企业管理开始侧重于文化管理，通过建立适宜企业生存和发展的企业文化，提高企业的凝聚力、向心力和员工的归属感，激发优秀人才的创新意识和创造能力，提高企业的信誉，加强顾客对企业的忠诚感。信息时代的到来，世界经济一体化，企业全球化的进程越来越快，企业己在社会生活中起着主导作用，企业的强弱成了国家强弱的标志。企业文化是社会文化的亚文化，在现代社会中，企业文化是社会文化的典型的、直接的体现。我们党一直在寻求并精心培育民族的新的价值观和伦理道德观，“三个代表”的思想就是其直接体现。新的价值观念的产生导致我国国民经济的发展越来越健康，国力也迅速上升，产生了一批在国际上有影响的先进企业。虽然我国企业近年来取得了长足进步，但与先进国家相比，总体还仅处于“弱冠”时期，但企业发展的强烈愿望推动了我国企业文化的研究工作的迅速发展。最后，本文以中国联通为例，分析中国联通企业文化建设和创新模式，得出创新必须从战略高度出发，才能最终取得成功。关键词：企业文化创新中国联通建设AbstractWiththecomingofknowledgeeconomy,thecompetitionamongenterprisesisnotOnlydependedonexcellentequipmentsandabundantfunds,butmoreontheintellectCapitalanddepositedculture.thecenterofbusinessmanagementismovingto“human”Whichemphasizesemployees’chiefpartofenterpriseinsideandcustomers’satisfyoutside;Businessmanagementgivespreferencetoculturemanagementthroughcreatingenterpriseculturewhichcanbenefitthesurvivalanddevelopmentofenterprise;improvingthecohesiveforceandcentripetalforceofenterpriseandemployees’feelingofaffiliation;stimulatingexcellentemployees’consciousnessandcapabilityofcreativeness;enhancingenterprisescreditandcultivatingcustomers’faithfulaffection.Thepurposeistointroducethecoreideaneededtoinsistanddirectiveprinciplesneededtoabideandbasicmethodsofenterprisecultureconstruction;TointroducetheconditionsofenterprisecultureconstructioninourcountryandanalyzethebackgroundandputoutthechiefchannelstostrengthentheenterprisecultureconstructionfullofChinesecharacteristics.Atlast,thearticleChinaunicomisastrategyofcompany,theinnovationdependenterprisestoachieveininnovation.Keywords:Enterpriseculture,Innovation,ChinaunicomConstruction目录一、企业文化概述····························································1（一）企业文化定义··························································11（二）企业文化的内容························································1（三）企业文化的功能························································1（四）企业文化建设的意义····················································2二、企业文化建设中存在的问题················································2（一）企业文化管理不注重层次性··············································2（二）企业文化管理一旦建立，则一成不变，不能“与时俱进”·····················2（三）企业文化建设的外在表现·······································...
