论微博信息传播的发展创新——以体育微博为例摘要微博是网络社会环境中新出现的一种信息传播形式,它具有即时性、便捷性、交互性强等优势。微博给信息传播和新闻报道注入了新的活力。然而,微博中也存在信息失真等问题,需要完善微博信息审核制度,实行微博用户注册实名制,创新微博信息内容呈现机制,引入更多优质的信息资源等策略进一步推进微博的创新与发展。关键词:网络体育微博信息传播AbstractMicro-blogisaformofinformationdisseminationofnewnetworkinthesocialenvironment,itisinstant,convenient,interactivestrongadvantage.Micro-bloginjectnewvitalitytothedisseminationofinformationandnewsreports.However,informationdistortionproblemalsoexistsmicro-blog,needtoimprovemicro-bloginformationauditsystem,implementationofmicro-bloguserregistrationsystem,mechanisminnovationmicro-bloginformationcontent,tointroducemorehigh-qualityinformationresourcesstrategytofurtherpromotetheinnovationanddevelopmentofthemicro-blog.Keywords:networkinformationdisseminationmicro-blogSports目录摘要.................................................................................................................1Abstract............................................................................................................21.引言..............................................................................................................41.1对微博客的研究................................................................................41.2对体育微博客的研究........................................................................61.3我国体育微博客的特点....................................................................72.我国体育微博客的发展现状....................................................................102.1打破传统传播模式..........................................................................102.2关注程度不断攀升...........................................................................112.3是微博也不是微博..........................................................................133.我国体育微博客发展中的问题................................................................143.1体育微博客信息膨胀......................................................................143.2体育微博客质量低劣......................................................................143.3对体育微博客传播的利用不足......................................................154.我国体育微博客发展对策........................................................................154.1不断完善以保持生命活力..............................................................154.2完善体育微博客的“把关人”系统..............................................164.3体育微博客与体育博客共存共生..................................................165.结论............................................................................................................17参考文献.......................................................................................................19致谢...............................................................................................................211.引言1.1对微博客的研究作为微博的始祖,twitter成为人们竞相研究和分析的对象,特别是由于对我国微博客发展的指导意义,国内学者也对twitter进行了大量的论述和分析。在赵民、张军峰的《社会运动中的Twitter现象——兼论Twitter的性质与发展方向》中,作者以近年来影响力日渐加强的Twitter的特点、传播形式以及社会功能为切入...