目录第一章策划总论.......................................................................................5一、策划缘起............................................................................................................................5二、区域概况............................................................................................................................6（一）地理条件................................................................................................................6（二）交通条件................................................................................................................6（三）历史条件................................................................................................................6（四）经济条件................................................................................................................7（五）旅游开发现状........................................................................................................7第二章项目开发综合条件分析...............................................................8一、区域背景............................................................................................................................8（一）重庆经济发展迅猛，主城区中产阶层已成规模.................................................8（二）全国统筹城乡综合配套改革试验区和“一圈两翼”战略带来发展机遇.........9二、产业背景..........................................................................................................................10（一）旅游产业结构升级带来的“市场机遇”...........................................................10（二）旅游向郊区化、短期化、散客化、个性化发展...............................................10（三）娱乐化、时尚化的产品受到青睐.......................................................................11（四）商务会议旅游比重加大.......................................................................................11第三章旅游资源分析与价值认定.........................................................12一、摩围山旅游资源概况.......................................................................................................12（一）地质地貌资源.......................................................................................................12（二）森林生态资源.......................................................................................................12（三）空气资源..............................................................................................................13（四）气候资源..............................................................................................................13（五）人文资源..............................................................................................................13二、摩围山旅游资源分析.......................................................................................................14（一）摩围山旅游资源不具有垄断性...........................................................................14（二）生态环境优良与适宜的景区规模有利于景区发展养生休闲度假...................14（三）摩围山的区域文化特性与养生度假主题吻合...................................................14（四）摩围山的周边田园风光构建了一副和谐的“山居水墨画”...........................14三、摩围山游憩价值认定..........
