分类号密级UDC编号本科毕业论文(设计)题目对房地产广告设计的剖析系别继续教育学院专业名称视觉传达设计（装潢方向）年级2009级学生姓名严磊学号017609210515指导教师袁全二0一二年十一月摘要：在房地产广告领域，中国当代平面设计的发展异常迅猛。在房地产广告平面设计发展中，大部分是因市场需求而产生的自发式发展，但经过长时间的演讲，这类设计也积累了一些问题。本文试从中国房地产广告中的当代平面设计市场入手，分析行业现状，平找出发展之下的问题所在，以此来为设计行业把脉，来的发展趋势提出预期和建议。关键词：平面设计当代房地产广告创意Abstract:inthefieldofrealestateadvertising,contemporarygraphicdesignofChinahasdevelopedrapidly.Intherealestateadvertisementplanedesigndevelopment,mostlybecauseofmarketdemandtoproducespontaneousdevelopment,butafteralongtimeofspeech,thisdesignalsoaccumulatedanumberofissues.ThispaperfromtheChineserealestateadvertisingincontemporarygraphicdesignmarketproceedwith,analysisofindustrystatusquo,flatoutunderdevelopmentproblem,inordertodesignindustrypulse,todevelopmenttrendtoputforwardexpectationsandsuggestions.Keywords:contemporary;realestate;advertisingcreativegraphic;design目录一、绪论......................................................................-1-（一）研究背景.......................................................................................................-1-（二）研究目的.......................................................................................................-1-（三）国内研究现状...............................................................................................-2-（四）研究意义.......................................................................................................-3-二、房地产广告的相关概念和理念..........................-4-（一）房地产广告的相关概念...............................................................................-4-（二）房地产广告的功能.......................................................................................-4-（三）房地产广告的特点.......................................................................................-5-1．信息量大.....................................................................................................-5-2．房地产广告投放的时效性强.....................................................................-5-3．房地产广告投放的地域性明显.................................................................-5-（四）房地产广告的类型.......................................................................................-6-1．促销广告.....................................................................................................-6-2．形象广告.....................................................................................................-6-3．观念广告.....................................................................................................-6-4．其他.............................................................................................................-6-三、广州房地产广告的现状分析..............................-7-（一）从广告的类型来看广州房地产广告...........................................................-7-（二）从广告投放的媒介来看广州房地产广告...................................................-7-（三）从广告的创意来看广州房地产广告...........................................................-8-（四）从广告的创意来看...................................
