目录第一章“十五”期间旅游业发展回顾..................................................1一、“十五”期间旅游业发展基本情况............................................................1二、“十五”期间旅游业发展基本经验............................................................5三、“十五”期间旅游业发展存在问题............................................................6第二章广州旅游业竞争力分析..............................................................8一、评价指标体系................................................................................................8二、评价方法及结果............................................................................................9三、竞争力分析..................................................................................................10第三章规划指导思想、发展目标及发展战略..........................................14一、指导思想......................................................................................................14二、发展目标......................................................................................................14三、发展战略......................................................................................................15第四章旅游资源整合与产品开发规划................................................18一、广州旅游资源开发分析..........................................................................18二、广州旅游资源开发的主要问题分析..........................................................21三、广州旅游资源整合与开发的原则及思路..................................................22四、广州各类旅游产品发展规划......................................................................25五、“十一五”期间重点整合及开发建设的旅游景点（区）......................29第五章旅游市场开发规划....................................................................35一、客源市场分析..............................................................................................35二、目标市场选择与开发重点..........................................................................39三、市场营销策略与开发措施..........................................................................41第六章旅游产业配套规划....................................................................45一、旅游交通......................................................................................................45二、酒店业..........................................................................................................47三、餐饮业..........................................................................................................49四、旅行社..........................................................................................................52五、旅游购物......................................................................................................54六、旅游娱乐......................................................................................................57第七章对策与措施................................................................................59一、创新旅游发展模式......................................................................................59二、科技兴旅与信息化建设..............................................................................60三、区域协作......................................
