中国电信渠道经理技能五级认证认证教材——业务篇（V1.0）2013年月日目录第一章品牌综述.......................................................................................................................4第一节企业品牌...............................................................................................................4一、品牌愿景...............................................................................................................4二、品牌形象元素.......................................................................................................4三、品牌口号...............................................................................................................5四、企业标识释义.......................................................................................................5第二节客户品牌...............................................................................................................5一、天翼领航...............................................................................................................6二、天翼e家...............................................................................................................6三、天翼飞Young........................................................................................................7第三节业务品牌...............................................................................................................8一、天翼.......................................................................................................................8二、中国宽带互联网...................................................................................................8三、号码百事通...........................................................................................................8第二章固话、宽带、移动及卡类业务...................................................................................9第一节固话业务...............................................................................................................9一、固定电话基础知识...............................................................................................9二、长途直拨电话业务...............................................................................................9第二节宽带业务.............................................................................................................10一、天翼宽带.............................................................................................................10二、iTV业务..............................................................................................................13第三节移动业务.............................................................................................................14一、CDMA概述............................................................................................................14二、基本话音业务.....................................................................................................16三、国际及港澳台漫游业务.....................................................................................17四、其它增值业务、新业务.....................................................................................19第三章主流系统终端...............................................................................
