第0页共47页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第0页共47页中国饭店业内部营销和员工满意度调查实证研究——如何造就满意的员工目录摘要...........................................................................................................................21、引论.........................................................................................................................21.1问题的提出及研究意义.................................................................................21.2国内外研究现状.............................................................................................31.3本报告研究的目的和研究内容.....................................................................42．饭店内部营销相关理论探析.................................................................................52.1饭店内部营销的含义.....................................................................................52.2员工需求和满意层次分析.............................................................................62.3饭店内部营销实施框架.................................................................................72.3.1树立内部营销意识..............................................................................72.3.2建立市场导向的组织结构..................................................................92.3.3设计开发员工满意产品....................................................................102.3.4实施产品的营销推广活动................................................................123．饭店员工满意度的实证调查分析.......................................................................123.1员工满意度的实证调查说明.......................................................................123.2员工满意度调查结果分析.......................................................................一三3.2.1总体情况分析................................................................................一三3.2.2不同年龄层的员工满意度分析........................................................163.2.3不同部门的员工满意度分析........................................................一八3.2.4不同职位的员工满意度分析............................................................193.2.5不同学历的员工满意度分析............................................................213.2.6不同店龄的员工满意度分析............................................................223.2.7基本结论............................................................................................234．造就满意员工的主要对策...................................................................................244.1改进薪酬福利体系，完善工资结构...........................................................244.2建立完整的员工建议和沟通体系，提高团队协作能力...........................26第1页共47页第0页共47页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共47页4.2.1完善沟通形式....................................................................................264.2.2扩大沟通渠道....................................................................................274.3加大员工培训力度，注重培训师资队伍建设...........................................294.3.1重视交叉培训内容............................................................................294.3.2加强管理者培训.........................................................
