自由行校园自行车租赁协会计划书目录自由行校园自行车租赁协会计划书................................................21执行总结................................................................................................................................21.1协会............................................................................................................................21.2市场目标的描述和预测............................................................................................21.3竞争优势和竞争劣势................................................................................................41.4预计收益....................................................................................................................41．5协会标志介绍..........................................................................................................42产业背景及协会概述...........................................................................................................52.1产业背景....................................................................................................................52.2项目介绍...................................................................................................................72.3协会概述...................................................................................................................82.4市场前景...................................................................................................................93市场调查及分析................................................................................................................103.1目标市场顾客的描述与分析..................................................................................103.2市场容量和趋势的分析、预测..............................................................................103.3市场发展的走势......................................................................................................113.4SWOT图分析............................................................................................................123.5竞争分析和各自的竞争优势..................................................................................134协会战略..............................................................................................................................134.1营销战略..................................................................................................................134.2销售战略..................................................................................................................144.3市场沟通..................................................................................................................164.4协会管理制度..........................................................................................................165总体进度安排......................................................................................................................175.1协会筹建及发展.....................................................................................................175.2协会各发展时期图示如下......................................................................................196关键的风险、问题和假设...............................................................................................
