第1页共31页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共31页ThecasestudyofSonycorporationMembersofourgroup:童士卫财务管理0201012002019106唐虎财务管理0201012002019105王小夏财务管理0201012002019126季春蕾财务管理0202012002019214张亚茹财务管理0201012002019131任课老师:夏新平完成时间:2005年1月28日第2页共31页第1页共31页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共31页一.BackgroundinformationofSony1.SonyisfoundedonMay7,1946withtheHeadquartersTokyoandJapan.2.Itscorporatestrategiesarebecominga“knowledge-emergententerpriseinthebroadbandnetworkera”.Evidencedbyrecentimprovementsinnetworkinfrastructure,①thebroadbandenvironmenthasbeguntoexpandatarapidpace.Inpreparationforthearrivalofthefull-scalebroadbandera,②SonyispursuingitsvisionofcreatingaUbiquitous“Value”Network(UVN).3.Itsdevelopmentaspectexpandedfromthefirstmagnetictaperecorderin1950,tothefirst"QUALIA"productsin2003,duringtheseyearswithrepresentativeproductsineachdecade:60th—firsttaperecorderandtransistor70th--videocassetteplayerandheadphonestereoWalkman第3页共31页第2页共31页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共31页80th--CDplayerandcamcorder90th--high-densitydiscandDVDplayerInthe21thcentury--ELDisplayandopticaldisc二.Themainoperationsofthecorporationare:①②③④第4页共31页第3页共31页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第4页共31页⑤⑥三.Themainstructureofitssalesincome1.FirstistheElectronics:TheElectronicssegmentconsistsofthefollowingcategories:Audio,Video,Televisions,InformationandCommunications,Semiconductors,ComponentsandOther.Thegraphshowstheinformationaboutthis:Theincomeisdecreasing第5页共31页第4页共31页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第5页共31页2.SecondistheGame:GameconsoleandsoftwarebusinessisconductedbySonyComputerEntertainmentInc.Wecanseetheinformationfromthegraph:theincomeisalsodecreasing3.ThirdistheMusic:MusicbusinessisconductedbySonyMusicEntertainmentInc.(SMEI)andSonyMusicEntertainment(Japan)Inc.(SMEJ).第6页共31页第5页共31页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第6页共31页Thegraphisshowingthebasicinformation:Theincomeisdecreasing4.FourthisthePicture:Motionpictures,televisionandotherbusinessesareconductedbySonyPicturesEntertainmentInc.(SPE).AndalsothebasicinformationisfromtheGraph:Theincomeisincreasing第7页共31页第6页共31页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第7页共31页5.Fifthisthefinancialservice:TheFinancialServicessegmentincludesSonyLifeInsuranceCo.Ltd.SonyAssuranceInc.,SonyBankInc.andSonyFinanceInternational.Inc.Asgraphofrightshowtheoperatinginformation:Theincomeisincreasing6.Sixthisotheroperating:TheOthersegmentincludesanInternet-relatedbusiness,So-net,whichisconductedbySonyCommunicationNetworkCorporation,anin-Houseinformationsystemservicesbusiness,anICcardbusinessandotherbusinesses.Withtheinformationintherightgraph:Theincomeisincreasing第8页共31页第7页共31页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第8页共31页ThemajorProductsofSony①AudioHomeaudio,portableaudio,caraudio,andcarnavigationsystemsVideo②Videocameras,digitalstillcameras,videodecks,andDVD-Videoplayers/recorders,andDigital-broadcastingreceivingsystemsTelevisions③CRT-basedtelevisions,projectiontelevisions,PDPtelevisions,LCDtelevisions,projectorforcomputersandd...
