江苏华业纺织有限公司———创业计划书目录一、执行总章.........................................................................................................51.1团队简介...................................................................................................51.2项目优势.....................................................................................................511.2.1品牌优势：......................................................................................51.2.2价格优势：......................................................................................61.2.3政策优势：......................................................................................61.2.4物流优势：......................................................................................61.3市场和客户................................................................................................61.4企业发展规划...........................................................................................61.5与实体店的关系.......................................................................................71.6投资与财务................................................................................................7二、市场分析.........................................................................................................82.1商业构想.....................................................................................................82.2市场分析.....................................................................................................82.2.1宏观环境PEST分析....................................................................8（一）政治法律环境...........................................................................8（二）经济环境....................................................................................8（三）社会环境....................................................................................8（四）技术环境....................................................................................92.2.2微观环境...........................................................................................9（一）建设方、购买者和社会公众环境分析...........................9（二）行业和市场竞争分析.............................................................91．品牌模式.......................................................................................92．平台模式....................................................................................103．小结..............................................................................................1124.竞争分析.......................................................................................11（三）华业纺织市场竞争优势和劣势.......................................121．竞争劣势....................................................................................12a.假冒伪劣商品的冲击.................................................................12b.其它业态的冲击..........................................................................12c.消费者对品牌的认知度不高..................................................12d.门店定位的尴尬..........................................................................132、竞争优势....................................................................................13三、市场营...
