目录1.0概述.......................................................................................................................................32.0行业分析...............................................................................................................................32.1市场现状分析......................................................................................................................32.2市场需求分析......................................................................................................................32.3区域市场分析......................................................................................................................42.4用户结构分析......................................................................................................................42.6市场竞争分析......................................................................................................................42.7购买行为分析......................................................................................................................52.8市场发展趋势......................................................................................................................53.0行业网站分析......................................................................................................................53.1主要竞争对手......................................................................................................................53.2次要竞争对手......................................................................................................................63.3中国电子商务现状..............................................................................................................64.0网站策划...............................................................................................................................74.1站点规划..............................................................................................................................74.2网站定位..............................................................................................................................74.3用户定位..............................................................................................................................74.4信箱规划..............................................................................................................................74.5网页规划..............................................................................................................................74.6首页策划..............................................................................................................................74.7栏目结构............................................................................................................................114.8网站功能............................................................................................................................154.8.1网站栏目管理............................................................................................................154.8.2产品信息发布............................................................................................................154.8.3广告发布管理.................................................................
